Studies have proven the effectiveness of email campaigns. Including the fact they are 40 more times effective than Facebook or Twitter when it comes to attracting new customers.
The bottom line is, without email marketing you’re ignoring a lot of potential business.
Email Campaigns: A Closer Look
Simply put, an email campaign is a series of emails that sent by trigger-based automation or pre-set time intervals.
- Trigger-based email is one of the most effective ways to develop an automated email marketing campaign. These are emails that are sent whenever someone takes action on your website.
- Time-based email messages are sent at pre-determined time intervals (examples include 30 days after a purchase or a year after subscribing). We refer to these as “autoresponders.”
Many Types of Trigger Emails
Trigger-based email campaigns encourage and nurture engagement with your customers. While every campaign might not suit your business, the chances are that several will fit your needs and can be used in conjunction with other campaigns.
A welcome or thank you for subscribing email campaign introduces subscribers to your company. It establishes the new relationship with subscribers and let them know how often they will receive your email and type of content they’ll receive.
Learn how to find the welcome email in your MailChimp account.
Once you’ve nurtured and established your relationship with subscribers you’re ready to ask them to take action (such as purchasing something).
You’ll need to keep your customer’s attention once you have it. Onboarding messages provide a push to subscribers – whether it’s helping them set up an account or how to use your product and store.
4. Early Activation
An early activation message entices subscribers who haven’t downloaded your product after purchase.
A reactivation message is designed to re-engage subscribers who haven’t opened an email, responded in a timely manner or purchased something.
Also known as “abandoned shopping cart” messages. Send these emails when someone leaves something in their shopping without purchasing it.
With a transactional message, you’re confirming purchases and back orders, while also sending shipping confirmations, or returns and refunds.
There’s a multitude of reasons why email subscribers become uninterested, no matter how well you’ve nurtured and engaged them. But no matter the reason, a renewal email is an earnest effort to bring them back in the fold. This type of message may offer a reward for continued engagement.
A great way to stay engaged with subscribers is through emails that acknowledge birthdays, anniversaries, and other personal milestones. Or, they may acknowledge certain milestones that a customer has reached with your brand.
An event campaign encourages subscriber action. But the action is attendance at an event – like an online webinar or in-person meeting. The message will include information about the event, reminders as the event approaches, and follow-up messages that encourage feedback.
Remember all your emails should be personable. Accessing someone’s inbox is like being invited to their home; you need to be on your best behavior and act accordingly.
Need help with your email marketing campaigns? Send me an email and let’s schedule a consultation.