Taken from my blog post over at MaximizeSocialBusiness.com
Whether you’re a brick and mortar, a retail giant, or an online business, email marketing can grow your online presence. Choosing a 3rd party email marketing provider can safeguard your domain name from being blacklisted as SPAM.
In my opinion, one of the most effective providers is MailChimp. They allow you to integrate social media and e-mail marketing really easily, here’s how they do it:
MailChimp integrates with Facebook and Twitter to post directly to your accounts
MailChimp makes it easy to keep in touch with your customers on social media by letting you add a sign-up form directly to your Twitter or Facebook page.
This integration has two benefits:
- Push the email to your news feed: Once the accounts are connected, you can personalize and send newsletters directly to your business Twitter account or Facebook page. This option makes it quick & easy for your Facebook friends & Twitter followers to read your newsletter from their news feed.
- Add a newsletter subscription form to your Facebook page. This allows your fans to subscribe to your newsletters. Make sure you do something special for your social media subscribers to encourage sign ups.
Social Share Buttons
MailChimp comes with social share features. These allow your readers to share your blogs and newsletters with their own social media friends and fans. To activate this feature, place the social share button in your newsletter. With just one click of the mouse, your followers can share the links via Twitter, Facebook, LinkedIn, Google+ or Pinterest.
MailChimp’s interface allows you to embed videos easily from YouTube, Vimeo, and Wistia. Paste your video link and you’re good. They pull an image from the video and instantly redirects your readers from the email to the video.
Don’t like the image at your video start? Manually swap out the image.
Social Follow Buttons
MailChimp’s social connect buttons allow your readers to follow all your social media accounts. Some of the networks include Tumblr, Reddit, Vine, Spotify, Houzz, Dribble, Twitter, and Facebook among others.
Integrating MailChimp Social Profiles with your social media accounts allows you to gather the public social information of your readers. This information is wonderful to use when putting together your email strategies and effective e-mail campaigns.
With MailChimp, you can create, maintain, & promote a productive, positive social media presence that’ll contribute to your bottom line.