This informative infographic comes to us from Everycloudtech.com to teach us about CAN-SPAM for beginners.
The CAN-SPAM Act is a law signed by George W. Bush in 2003.
It sets national standards for sending commercial emails and is enforced by the Federal Trade Commission.
It applies to all commercial emails.
Fines and penalties are levied against companies who do not comply.
How to be sure you comply with the CAN-SPAM Act
These 6 rules must be followed:
- Accuracy – all information in the ‘from’, ‘to’, and ‘reply to’ fields must be accurate
- Relevance – the subject line should be relevant to the content of the email
- Disclosure – disclose if the email is an advertisement
- Location – the physical address of the sender must be visible
- Opt-Out – include a means to opt-out and honor all opt-out requests within ten days
- Third parties – anyone acting on your behalf must also comply with the Can SPAM Act