How can you effectively use email marketing when it appears that the majority of your target market is on social media. Do people even take the time to read their emails? The answer is a resounding “Yes!”
Individually Social Media and Email Marketing Work
90% of the population checks their email at least once a day. Twice as many people have email accounts than the combined numbers of all Facebook and Twitter accounts. Email marketing offers you a chance to:
- Develop deeper relationships
- Write longer messages
- Send messages that get saved more often, so are around longer.
Social Media, on the other hand, has its own set of advantages. It offers people:
- A wider audience
- Less pressure to respond
- More networking opportunities through sharing
The big question isn’t which is better, it’s how do you get the two to work together?
The Power of Two: Together They Work Better
Combining email and social media will give your efforts synergy. Your efforts will become even bigger and better than keeping the two separate.
The first thing is actually the easiest. Ask your social media followers to sign up for your email list and ask your email subscribers to follow you on your social media accounts. Often people are willing to respond to a direct request, especially if they have found your content useful and interaction enjoyable.
Use a Common Theme
Part of personal branding is getting people to become familiar with you and what you offer. Pick one topic to focus on each month. Focus on that topic in both your emails and social media posts. This gives you the opportunity to direct readers to the opposite venue for “more information on this topic”.
This is one of the biggest ways to give your marketing a boost. Test your product or service links in your newletters. Once you get an idea of which ones attract the best results, set up targeted ads for social media for these products and services.
Import your email lists into each of your social media accounts. This will pull up a list of people on that particular social media platform that are also on your email list. Send out friend requests and follow them on social media. Doing this on each social media platform will take time, but gives you a chance to reach contacts in another venue.
People are more likely to give you their contact information if they have a good reason. Set up a subscription form on Facebook that gives your followers a special incentive for signing up for your email list. You can also reverse this by offering your social media contacts a special incentive and announcing to your email list that the incentive is only for social media followers.
Combining two very different marketing paths into one gives you a chance reinforce your message, be seen as an expert & trustworthy and get to know what your potential customers want & need the most. You truly get the best of both worlds.
This article first appeared at MaximizeSocialBusiness.com