What is an email campaign?
It’s a marketing strategy. A set of pre-written emails delivered over a set period of time. These are also called autoresponders and drip campaigns.
A campaign has a focused message that persuades the readers to take an action like making a purchase. Anyone who joins the campaign gets email #1.
A timed email marketing campaign is sent at predetermined intervals, and a limited number of emails are sent. Usually over the length of your businesses sales cycle.
A trigger based email campaign is activated when someone on your website takes an action like filling out a subscription form. They can also be triggered when people take an action in your campaign, like clicking on a link in an email.
A marketing campaign may have several offshoot campaigns included in the initial campaigns.
Why would you create an email campaign?
You can’t be everywhere at once and a great way to gain time and efficiency in your business is to use automation. A marketing campaign is set up once and sent out many, many times to many, many people.
This is where email campaigns come in. Send targeted emails to interested potential customers at the exact times in the sales cycle they need to see them. This will drive potential customers to become leads and then buy.
These campaigns use Automation which is in the paid version of MailChimp.
Using both timed and trigger email campaigns will have a big impact on your business.
For instance, an abandoned cart email campaign. This is when a shopper adds an item to their cart but doesn’t follow through to purchase. A triggered email series can remind them of the items in their cart. And you don’t have to do anything to get the purchase because the email campaign is already set up.
Email campaigns can teach people about your company & brand, and how you do business. Educate them on your products and the benefits of using them. You can lead them to purchase and hopefully after they’ve learned more about your company become an enthusiastic advocate.
If you have a sales cycle, your company will benefit from using email campaigns. There’s always a type of email campaign that’ll help you reach your sales and business goals.