In the world of online marketing, there are two contenders: email marketing and social media presence. Each has their own strengths and weaknesses, but when it comes to email vs. social media, which has the highest engagement?
One of the first (and biggest) mistakes people make when trying to start an online business is relying solely on social media to grow a fan base. Here’s an example:
Say Sally wants to grow traffic to her fair trade coffee site, SallyCoffee.com. She puts up a site and then wants to get, grow, and keep traffic to it, so she turns to Twitter and Facebook. All over her site, she has links that say “Follow us on Twitter!” and “Like us on Facebook!”.
She starts to get some likes and follows, and she’s happy. Now every time she writes a post about her premium coffee products or has a sale, she posts about it on Facebook and Twitter.
The only problem is that she’s not getting people to click through to her site. She has followers, but only a tiny, tiny fraction actually click. What’s happening?
Sally’s problem is that social media has terrible engagement rates. This means that the vast majority of her followers don’t see her posts, and even fewer take action and click.
The problem is, Sally isn’t unique; there are so many people who turn to social media to grow a fan base, but it gets them minimal results. So what’s the solution?
An email list.
If Sally had invested her time and energy into growing her email list rather than focusing only on social media presence, she would have seen 10 – 100 times the improvement in clicks to her coffee store’s sales – and more clicks means more sales.
If you’re not yet convinced, take a look at the infographic from Devesh Design. Email beats social media in views (how many people actually see your post), clicks (how many take action), and even cost (when compared to pay-per-click campaigns).
Check out the infographic and let us know what you think in the comments!