In this month’s article on MaximizeSocialBusiness.com I talk bout synchronizing your email and social media marketing.
This topic can be challenging at first, but once you get it down, you’ll see a remarkable difference in your traffic and analytics. And by understanding the differences in email and social media marketing you’ll then see the possibilities for combining the 2.
People don’t rely on one source for their info. They’ll look around to confirm that what they’re reading is true, and it’s the best info. So if you put all your eggs in one basket (or social media channel), you may miss out on readers and the rhythm of the purchasing cycle. The more a viewer sees info similar to yours the more trust the viewer has in what you’ve written.
Email and social media serve different purposes.
Email subscribers are your hardcore fans. They love what you do; they trust you and they love hearing from you. They want to learn from you, and they’ve even gone so far as to give you permission to market to them directly! You’ll get more sales from email marketing than from any other type of digital marketing.
Social media fans and followers like snack size portions of content. Eloquence is key in social media marketing. You want the content to be clear, short, and to the point. Add an interesting image illustrating the point of the article and you’ve got a winning combination for social media.
Here are 11 ways you can use these 2 marketing channels together to increase your readers on both channels.
Be sure to check out the rest of my article on MaximizeSocialBusiness.com.