Targeted, tracked, professional e-mail marketing has grown to be a vital part of operating a business. There several excellent software program systems on the market to handle e-mail lists and send out e-mail campaigns out there, so how do you know which one to use? Our favorite, by far, is MailChimp. Why?
Here are 10 reasons why MailChimp email marketing has the options you need and the best choice for your e-mail blasts:
These carry your branding through for consistency. Also, the ability to connect your WordPress website to MailChimp with several different plug-ins, including Gravity Forms, MailChimp widget, MailChimp List Subscribe Form. MailChimp subscription forms can also be easily placed on your Facebook Business page so your Facebook fans can sign up for your newsletters and updates.
Awesome mobile responsive templates
What are mobile responsible templates? Their templates look professional, can be customized to be consistent with your website and branding and are engineered to render properly on desktop computers, pads, and smartphones. And on Smartphones the text enlarges so it’s readable. No more pinching at the screen to read an email on your phone. What does that mean for your business? Your emails will get read and not ignored.
A full featured API
Use the API to sync with your Contact Management System to MailChimp email marketing. That way everyone that signs up for your MailChimp newsletter goes into your contact database too.
Free hosting for your images and PDF downloads
Add photos, images, and downloads to your MailChimp newsletters and blasts. MailChimp hosts them for free! You can also edit and resize your images in MailChimp. MailChimp email marketing allows you to bring in photos directly from Flicker and iStockphoto.
List groups and segmentation
Use groups & segments to send your emails to people interested in a specific product or service. Send an email blast to your entire list or a segment of your list. Send specials to this month’s birthdays or only the people living in a specific zip code.
Free automation (autoresponders)
After you connect a free opt-in offer send a series of emails to educate your readers with an automatic campaign, sometimes called a drip campaign. Your automatic campaign should last as long as your sales cycle and walk people through the sales process.
Send your last blog post automatically
Hook up your blog RSS feed and automatically send out your newest post within 24 hours of publishing without lifting a finger.
Free automatic email archive
Not all the other e-mail systems do this normally, and a few charge an additional fee. With MailChimp your email campaign’s historical past is there for you. Add this archive to your WordPress website so readers can stay up to date.
This is available for any MailChimp account, free and paid, but this feature requires a payment to use. See how your emails will look in Outlook, Gmail and Apple Mail without leaving MailChimp. Now you don’t need to have 10 different devices with 10 email addresses at your fingertips. MailChimp will show you how your email will look on mobile and desktop and on all the popular email readers and browsers.
Email campaign report
Keep a watchful eye on your subscriptions, unsubscribes, click-throughs, which links were clicked and how many times each link was clicked. See where your readers are and what device and software they use to open your newsletters. Use this data to fine tune your message and your template. Add Google Analytics to your campaigns and get an even deeper layer of reporting.
A/B split testing
Divide any email campaign into 2 groups so you can take a look at your readers’ responses to completely different layouts, content, and so on. Easily see which version of your email had the best response, so your messages will get more and more efficient over time.
BONUS: MailChimp email marketing is free for up to 2,000 email addresses and you can send up to 12,000 emails per month. So for most small businesses, MailChimp is the only 3rd party email software they need.