MailChimp has added the ability to create Facebook ads right from the MailChimp dashboard. Even better, this won’t cost you anything extra, just what Facebook charges for ads.
Why This is Important
Marketing studies have shown that the 2 greatest money makers are email and Facebook ads. Smaller businesses don’t have large marketing budgets, let alone the time needed to wander all over the web setting up campaigns. They often have to pick and choose. By adding the Facebook ad ability into the MailChimp platform, campaigns can launch from a single platform, at the same time. Thereby saving marketers time that they can use for other business activities.
Integrating social media marketing with email marketing has shown to increase the outcome of your efforts considerably. Having this ability in one place can more than double your effort while reducing time. The rate of return on your investment is bound to increase.
What Customers Think
Early users are thrilled with this new ability to combine their Facebook ads and email campaigns. The interface at MailChimp has eliminated several of the steps used on Facebook. This makes the process of setting up ads both quicker and easier.
The additional perk that MailChimp isn’t adding any surcharge for this service makes it even more attractive. The ads will not only reach your Facebook followers, and you can choose to have the ads reach Facebook users who share the same interests as your followers. MailChimp gives it’s users all the advantages of buying ads directly from Facebook, but the ease of not leaving MailChimp.
MailChimp’s reporting also makes it easy to determine which ads are working and which aren’t. Allowing you to easily tweak future campaigns.
What the Future Holds
If this new ability is as successful as predicted, MailChimp is considering adding similar functionality in the future. Its next target may be Google AdWords. This would increase marketing ability of both large and small businesses. As the ability to target larger audiences increase, marketers will be able to fine-tune their efforts. This will eliminate ad dollars wasted on uninterested people and increase exposure to people who may not know of your offerings. It’s a situation that benefits both consumers and sellers.
MailChimp’s ability to both listen to what users want and make their wants a reality is earning it the title, “The best marketing tool ever!”. Small businesses have at their disposal a tool that helps their marketing effort, doesn’t cost a great deal and puts them on an even playing field with the big boys. You can’t get any better.