A newsletter is an effective marketing strategy. However, a lot of people fail to get the promised results. That’s why it’s important to do email marketing correctly. You need to know several different strategies so you can be flexible and get good results. It’s important to use 3 different strategies at the very least. Today, we’ll discuss email marketing, why it’s effective, and the strategies you need to know. Let’s get started!
Why Email Marketing is Effective
Email marketing is an effective tactic. The prime reason? It’s flexible. Any business can use email marketing. It doesn’t matter what you sell, as long as you know which strategy to use. With email, you can promote any product or service your business provides, and you’re guaranteed to reach at least some of the people who subscribe to your newsletter. Other marketing tactics like social media and Ads can be affected by policy changes. You own your email list, and when you send a newsletter, you have full control of it.
Ads and social media marketing may require a lot of time or money, and may not be as effective as you’d like. Email marketing is relatively inexpensive compared to these other methods. Especially with MailChimp! A free account lets you send to 2,000 emails addresses and up to 12,000 emails a month. So it’s free and easy for you to start your email campaign right away.
Strategic Special Offers
Many businesses rely on sending special offers in their ‘Thank you for subscribing’ letter. The idea is to encourage people to purchase something they want right away. Send out coupons or discounts for the product that caught their attention with an abandoned cart campaign. It’s important not to be pushy. Be as helpful as you can, this will make the customers more likely to buy your products.
Regardless of your type of business sending your content marketing via email is a strategy you should use. When used correctly, people will see you as an expert in your field and a trusted business, which will increase the probability of them buying your products. Sending out content-rich emails is important.
And it doesn’t have to be your content. Write an introduction to an article that you think your readers should know about; industry regulations, your business in the news, a review of your product from a 3rd party, etc. The point here is to get your name in front of your clients and potential clients on a regular basis.
Building Trust with Your Clients
Many businesses send out emails only to build their relationship with their readers. However, that’s not all of it; you want to engage your readers as well. Ask your readers to complete a survey or reply to your email. When people sign up for your newsletter, ask them for their birthdays and send birthday greetings. By taking the time to recognize an important event in a readers life you show them how much you care.
When writing your email, write as if you’re talking to a good friend. It’s much more engaging when a reader is spoken to rather than receiving “marketing speak” that sets them at a distance.
1 Action/Thought = 1 Email
Don’t overwhelm your readers. I know there is a lot you can say to convince people to purchase your product or use your service, but don’t overload your newsletters. If there is too much information people will shut down, instead of taking 1 action they will take no actions and delete the newsletter.
How to Build Your Email List
If you send an email, and no one is around to read it will your email make an impact in your sales? Building your list is the most important task your website should be doing. Because if you have no one on your list, then the strategies you use don’t matter. Here are strategies to build your list:
Large, in their face, sign-up form
Your website call to action should be your newsletter subscription form. I know you hate pop-ups, but what about a slide in from the bottom subscription form? In your face, but doesn’t cover the main content of your site. Have the form slide in when the visitor scrolls down 50% of your site. You know they’re interested because they scrolled and an interested reader is more likely to become an interested email subscriber.
If you do use a pop-up, remember this Google rule for pop-ups on mobile. Your pop-up can not block the whole screen on a mobile device, and it must be easy to close without filling out the form.
Partners or Affiliates
Having a lot of connections really helps. Ask your partners to promote a product of yours to their email list. When a sale goes through, they make a small percentage of the price of the product. Your partner/affiliate doesn’t need to have a large list if their list is reactive and they purchase. You may want to write an example email for your partner to send.
Public speaking is an easy way to promote your business and get new newsletter subscribers. It’s also a good way to meet your competition and people in your field who could give you advice. Offer the audience a free eBook, white paper, how to video or discount if they subscribe.
Email marketing is very effective if you know how to use it. If you use these strategies, you’re ripe for success. The next question would be which method will you start with for your email campaign? Have you had success with a newsletter strategy? Tell us about it.