There can be a lot of unknowns about email marketing. You may wonder the best way to get subscribers that interact with your emails and eventually buy from you.
Make it easy for people to sign up for your list. Your subscription forms need to be where your reader is when they’re inspired to sign up for your list.
However, be mindful of where you place the forms. Your goal is to get as many email subscriptions as possible. But putting your email subscription form in the wrong place will hinder your efforts.
Here are the ideal ways and places to place your email subscription form to make it most effective.
After Your Post
When a visitor reads your entire post, chances are they liked what they read and want to see more in the future. Place an attractive sign-up form immediately after the post. When your reader is inspired, they can sign up for your list.
The slide in box is a simple subscription form that does not obstruct your webpage. It’s triggered when a reader reaches a certain point in the content like 50% down the page. The box “slides” in from the bottom, side, or top.
The majority of websites today use a popup form on their site. Popup forms can be:
- A plain subscription form that includes an opt-in message, an email field, and a submit button.
- An image-based form that has an opt-in message, an email field, a submit button and an image to grab the reader’s attention.
You can place a pop-up form in a variety of places on your site to enhance their effectiveness, including at the top of your site, the sidebar, at the bottom of your post, and as a feature box on your homepage.
You can use more than one pop-up form on your site. Create a free opt-in offer for each blog post and add a unique pop-up form on each post.
You may say … ick! Pop-up forms are so annoying. But they don’t have to be.
The best way for a pop-up form to render is to set it for exit intent. When the reader moves their cursor up to the top of the browser like they’re going to close the website the form pops-up. So you’re not interrupting their experience.
On Your About Page
One of the most visited pages on a site is the “About” page. Placing a subscription form on that page is an ideal way to build your email list.
In the Middle of a Post
Because many readers don’t make it to the bottom of a post, placing a subscription form in the middle of the content will catch attention. Make sure to frame the box instead of using a solid color, so the reader doesn’t think they’ve reached the end of the post.
The Welcome Mat
The welcome mat serves as a landing page when someone visits your site. The basic premise is to offer a gift in exchange for the visitor’s email address when they come to your site.
A welcome mat covers your whole site until the reader closes it.
Most websites put a subscription form in the sidebar. But, like buying or selling a home, it’s all about location. Placing your form at the top of the sidebar brings the most benefit.
The sidebar isn’t as popular as it once was and some people have learned to overlook it when they land on the blog. However, it’s still useful for collecting email subscribers.
Need help adding a subscription form to your WordPress or Squarespace website? Contact me, I can help.