Without a content strategy for email, the success of your campaign is based on luck. Developing a strategy will not only increase your results, but it also prevents futile effort and wasted monetary resources.

Do you use an email marketing calendar? 📅 You’ll clarify your goals and the steps you need to take to reach them when you plot out your content and email.

Do people open your email? You work hard writing them and you don’t want them to go unread. Here are 5 tips to get your emails opened and read.

Are you confused by email marketing strategy and terms? Here is my Glossary of Email Marketing Terms with common email terms defined. Email marketing can be pretty intimidating. Don’t fret, because even us seasoned pros still learn new terms. I’m continually learning to keep up to date on terminology, legislation, trends, etc. Now that you…