Email Marketing Do’s and Don’ts

Email marketing wins big when it comes to ROI. It may be an old strategy, but it’s tried and tested through the years.

To get the most out of email marketing, you have to do it right. Here are some tips you can follow:

Grow your mailing list organically

Buying a mailing list gives you quantity, not quality. For leads that want to hear from you build a mailing list via a subscription form. This guarantees that every subscriber joined willingly and because they’re interested in your products or services. For best results, use a double opt-in form to remove bot subscriptions.

Connect with new subscribers right away

After someone signs up, what comes next? As soon as your new subscribers join, send them a welcome email to keep the energy going.

A welcome message is your brand’s chance to create a good first impression. It also sets the tone for future messages.

Personalize your messages

The chances are that your subscribers know you automate your emails. Nevertheless, that shouldn’t be an excuse to make your messages generic.

Personalize them as much as possible, starting with the salutation. For example, instead of Hi there, go with Hi <first name>. The latter has a better chance of being read.

Inserting a personalization in the body of your email will help your email sound more personal and less robotic.

Choose the best time to send emails

If you send messages to everyone at the same time, some subscribers might miss them. To gain visibility in your subscriber’s inboxes, email them based on their time zone. This is especially true if your audience is international.

The timewarp option in paid Mailchimp accounts will do this automatically for you.

Don’t have enough subscribers to warrant paying for a Mailchimp account? Segment your subscribers by their state/timezone and send at their local time.

Use these simple tips and get significant gains in your email marketing campaigns. Thanks, CampaignMonitor for this great infographic.

Email Marketing Do's and Don'ts

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