In one of my Facebook groups, a MailChimp user asked why her emails were always ending up in the SPAM folders. I first asked her if she:
- had authenticated her domain
- found out if her domain had been previously blacklisted
- was sending mainly to business addresses
- using words that might trigger the filters
She assured me none of these were the case. So I examined the issue further to see if we could figure out what was happening and fix the problem.
Your IP Address Was Used for Spam
When you get a new IP address, check to see if it has ever been blacklisted because someone used it to SPAM in the past. Your email address doesn’t necessarily have to have a bad reputation. When someone on the server is accused of spamming, everyone on the server becomes a suspect.
Nobody Opens Your Messages
With all the emails that flood an inbox daily, to be “heard” your subject line has to stand out. If your recipients aren’t opening your messages, it sends out an alarm to spam filters. Taking time to make your subject line interesting will help increase your open rate and ease the suspicion of the filter.
Email Addresses Aren’t Used
People often change email addresses, that is why it is essential that you keep your email list updated regularly. The more outdated addresses on your list, the greater the chances are you’ll be marked as a spammer. For a small cost, you can have your email list analyzed for outdated addresses that cause problems.
Email Best Practices Aren’t Followed
There are established HTML “rules” to make emails more appealing and accessible to recipients. It’s important to follow these simple guidelines for best results. Sending a message that contains lots of images can be a SPAM trigger. Keep images to a minimum. The same for links. Keep them to a minimum. Finally, make sure your email is readable on mobile devices.
Misleading Subject Lines
You need to make your subject line interesting, but you also need to make sure it is truthful. Using “cutesy” word plays or not giving your reader a true indication of the contents will have you on the SPAM list quicker than almost anything else. People don’t want to feel tricked. They don’t want to waste their time and not get what was promised.
One More Step
You compose your messages with thought, have checked to see that you are avoiding the normal SPAM triggers and have made sure to follow a double-opt-in process when they signed up for your list. There is one more step you can take to help see your emails get through. Using a service like IsNotSpam.com will give you that last bit of reassurance you need. It will analyze your email and give you a report that points out anything that may cause an issue with spam filters.
You have worked hard to grow your email list and don’t want your reputation ruined by people thinking you are a spammer. Take time to learn the proper email protocol, update your email list, and have it analyzed will have your emails where they belong in no time – in front of your list members.
This article was first published at MaximizeSocialBusiness.com