Email marketing has historically proven to be one of the most useful tools in a company’s arsenal. In fact, Emarketer revealed that the median return on email marketing is 122%, 4 times higher than any other digital marketing channel.
With a promise of such amazing returns, it becomes imperative to nurture and grow your email list so that you can spread your brand message to a broader audience.
In this post, we’ll show you 5 of the best ways to grow your email list.
Use Exit Intent Popups
Contrary to popular belief, popups have been very effective in converting leaving visitors into email subscribers.
In a study conducted in 2016, marketers debunked a common myth: that use of popups increases bounce rate. In this graph, you can see that the bounce rate remained almost the same, with or without the use of popups.
Second and most important, subscription rates shot up by almost 50% using exit intent pop-ups. If you use the right sort of offer with a well-timed pop-up, you can convert abandoning visitors into readers.
There are many ways you can attract people through your offers, some standard methods to use are:
- Webinar invites
- Demo/free trails
These are called lead magnets. If the content is relevant to your readers, these lead magnets can increase the chances of visitors signing up with you.
Partner with Influencers
Influencers. Probably the biggest buzzword in our industry right now. Everyone wants a piece of them.
Individuals that have an online following and influence over potential customers are called influencers. They can be very effective in introducing your brand to a wide (or niche) audience.
By partnering with influencers, you can leverage their lists and expose yourself to a new audience who might be interested in your message, thereby attracting a new crowd to grow your email list with.
If you partner up for a specific campaign, remember to create dedicated landing pages which people can access through social media platforms.
Influencers post on social media with links that lead back to your website. If those links lead readers to landing pages that facilitate their journey through your sales funnel, the chances of them becoming a subscriber increases.
Add Social Sharing Buttons
In this section, I’ll let this delightful infographic inform how social sharing buttons help grow your email list.
Emails that added social sharing buttons have on average a 158% higher click-through rate than emails that don’t add social sharing options.
Higher click-throughs mean more traffic, which means more potential subscribers for your emails lists.
Start Guest Blogging
You can collaborate with brands and bloggers as a method to grow your email lists.
If you write as a guest for a blog with bigger and broader audiences, you can spread awareness for your brand, inform them on a subject, and collect new subscribers.
The way to get new subscribers is to hyperlink parts of your blog post that lead back to your own website. The people who visit your website through another blog are referral traffic.
Use anchor texts (words that you hyperlink) that are relevant to your brand, and you would like to rank for on Google. This is a good SEO practice that will help organically improve website traffic too.
Share Content on Social Media
Be active and engaging with platforms such as Facebook, Youtube, Linkedin, and Twitter. They can bring you a stream of steady traffic which can be converted into interested subscribers.
Over 80% of B2B social leads come from LinkedIn. In comparison, Twitter generates 12.73% of leads, and Facebook – 6.73%.
Similarly, if you post content that your target market likes, you can do well to attract Business-to-Consumer social leads.
To attract people to your website, share content that helps solve specific problems for readers so that they are inclined to explore your blog. The visitors that find your content relevant will want to sign up on your email lists.
If you’re ready to test these strategies out for yourself, you’re going to need a reliable lead generation tool. MailMunch captures leads from your website and converts visitors into life-long readers. You can create beautiful opt-in forms, landing pages, and emails all from a single platform. Check them out here.