In this article, you’ll learn how to archive unsubscribed email addresses in Mailchimp to keep your costs as low as possible.
Want to learn the difference between Mailchimp contacts and subscribers? Read. “Subscribers and Contacts“.
There are currently 435 contacts and I’m going to make it so that there are 430 contacts. I’m going to remove those 5 unsubscribes because I’m paying for them.
So I’m going to go over here to view contacts.
Create a new segment of only the unsubscribed email addresses.
Click New Segment and email marking status is unsubscribed.
How to Archive Unsubscribed Email Addresses in Mailchimp
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Preview this segment. It’s coming up with 5 matches, which is the difference between these two numbers.
Hover over the blank space over the check boxes. Select all, or click all the unsubscribed email address. Hover over Actions and click on Archive.
Your audience dashboard will take a couple minutes for the 2 numbers to catch up. If we refresh the screen they’re not going to be the same it has some lag time in Mailchimp but right now I only have 430 contacts.
If you looked at this again, and did a new segment to look for the unsubscribed, we would get this screen.
This is correct because all the unsubscribed have been archived.
If you’re not using ads in Mailchimp then you don’t need those unsubscribed email addresses and you’re only paying for email addresses you can’t send to.
This Mailchimp tutorial is just one in a series of tutorials available on this website. Check out my Mailchimp tutorial library.
Don’t want to hassle doing this yourself? I can help!
If you have questions about how to archive unsubscribed email addresses let me know in the comments below.