Blogging is an essential part of marketing a business. It gives an individual the freedom to express themselves. Do you know how to format a blog post for easy reading? With a few simple formatting tricks, your blog can be amazingly successful.
The secret sauce to format a blog post for easy reading
People generally scan blog posts
They only dive in if they’re interested in the topic or think it’s an easy read. A wall of solid text will discourage many potential readers.
Headings and subheadings that outline your article and give readers a quick look into the article subtopics encourage readers to dig deeper into the content.
Make use of bullet points and numbered lists.
By using sub-headers and lists, your text will break up naturally which makes for an easy read.
Give readers a break
White spaces between paragraphs give the eyes a break. It makes the text easier to look at and read.
Keeping with the theme of easy on the eyes, avoid stark white backgrounds. Aim for a softer, just off white tone that doesn’t burn a hole in your reader’s retinas.
A great layout includes images
Mix things up a little. Great pictures can tell the story before someone starts reading.
Images also give the eyes a short break.
Choose an easy to read font with comfortable spacing
Occasionally use bold text to draw attention, but less is more.
Italics are notoriously hard to read and do your best to avoid them.
Please, DON’T EVER USE ALL CAPS in your posts. It’s the interwebs equivalent to yelling. And just like the neighbor who yells at the kids to get off their lawn, people tend to stay away from articles that yell at them.
What you write is just as important as how you present it
People might not always come to your blog via the newest post. They may read some of your older articles first. Your messaging should be consistent throughout your blog to avoid confusion.
If you keep these tips in mind, you’re well on your way to being a blogger whose articles are actually read.