Learn how to add a first name to a campaign and to a subject line when you send out your email.

Head over to Mailchimp and sign in

I’ve signed in to my Mailchimp account, now I’m going to go to campaigns and choose the campaign that I’ve written specifically for this. I’m going to do edit my design.

Click edit design to add a first name to your Mailchimp campaign
Click edit design

I thought this would be the perfect place for a first name. Right here, I could say, “Amy, is it just me or do you hear it, too?”

The perfect place for a first name

So I’m going to add the first name, I’m going to put my cursor all the way at the beginning. Go up here to merge tags, click on first name

Screenshot of inserting the first name field.
Put your cursor at the beginning of the sentence.

Now the first name is in. Now I’m going to put a comma, a space, I’m going to take out this capitalization.

The merge tag is added to the email

So now, when I save and close it and go to preview and test, I should see a first name there as when I enable the live merge tag info. Yes, “Shea, is it just me, or do you hear it, too?”

Voila! A first name on your Mailchimp campaign
Voila! A first name on your Mailchimp campaign

Add a first name to the subject line

All right let’s go to the subject line. So I’m going to save and close the newsletter editor. Then I’m going to go to the blast editor. Right here is the subject.

Screenshot of where to add a first name to the subject line of your Mailchimp campaign
Screenshot of where to add a first name to the subject line of your Mailchimp campaign

Now you can see that what I did was I copy and pasted the first name tag into the subject line.

So now when it’s sent, it will say, “Shea, this is 2020 in Barbara Walters voice.”

Here’s a list of all of the Mailchimp merge tags and how to use them, just in case you want to use more.

If you have any questions, please put them in the comments below.

Want more tutorials on Mailchimp? Check out my Mailchimp tutorial section.

Leave a Comment