Email Subscription Forms_ Should You Use a Mailchimp Subscription Form

Need an email subscription form on your website? Learn about the benefits and disadvantages of using a Mailchimp subscription form.

Mailchimp Subscription Forms

Mailchimp gives every account free forms to use on their own website and social media.

  • Hosted forms
  • Embedded forms
  • Popups
  • Landing pages

Mailchimp Hosted Forms

Mailchimp email subscription form builder eepurl link to the subscription forms.
Mailchimp email subscription form

This is the form that connects your Facebook page to Mailchimp if you use the automatic Facebook integration.

This form will allow the subscriber to choose a group to be in. You can also use hidden fields on this form. Hidden fields allow you to funnel subscribers into a specific group which could be useful if you have a free opt-in offer.

You get one form per audience, so if you’re going to have more than one opt-in offer you’ll need to use a different audience for each opt-in offer. If you use more than one audience you’ll need a paid account.

Using more than 1 audience is contrary to the way Mailchimp wants you to use your account. Mailchimp wants each account to only use 1 audience and use group and/or tags to organize and segment the account.

Mailchimp Embedded Forms

This is the code for the hosted form that you embed in a widget on your WordPress website. You just click in to the code and copy it. Then paste it into an HTML widget.

The code for an embedded Mailchimp subscription form

Here’s what the subscription form will look like on your website.

What and embedded Mailchimp form looks like.

This form will allow the subscriber to choose a group to be in. You can also use hidden fields on this form.

The form is very plain and doesn’t allow much styling direct from Mailchimp. If you have some coding background it’s pretty easy to change the form background color and the button color and copy. But if you don’t have any coding experience this form is not easy to change.

On my site, my default button color changed the button color on the subscription form. Not all sites will work this way.

Mailchimp Pop-up Forms

The Mailchimp popup form creation editor.

I like Mailchimp popup forms. They are pretty, work well, and can use Mailchimp groups.

But they have the same limitation as all Mailchimp forms. You get one form per audience, so if you’re going to have more than one opt-in offer you’ll need to use a different audience for each opt-in offer. If you use more than one audience you’ll need a paid account.

In the popup area of the sign-up form in Mailchimp, you have the choice of 2 types of forms, a popup and a slide-in.

Mailchimp gives you the ability to style the pop-up/slide-in form. This gives you some basic styling for your form.

The styling capability for a Mailchimp popup form.

There are several form layouts you can choose from.

The layout capability for a Mailchimp Popup up form.

Both of these forms have display timing features, but they’re exactly the same for the slide-in and pop-up.

The settings for a Mailchimp popup form.

Pop-up/slide-in forms for desktop devices and mobile devices have different needs and specifications. Mailchimp’s pop-up forms don’t have separate mobile-specific settings.

Exit intent can be used with desktop devices, but there is no cursor on a mobile device to indicate leaving the window. So exit intent won’t work on phones and tablets.

Mobile devices have some issues with pop-ups and slide-ins. Google doesn’t want the form to cover the entire mobile screen and the ability to close the pop-up/slide-in needs to be very prominent.

Mailchimp Landing Pages

These are my least favorite type of Mailchimp subscription form. Here’s why:

  1. Make it as easy as possible for your subscriber to sign up for your email list. Don’t make them use extra effort to click buttons to get to a form. Embed the form on your website so it’s easy to see and use.
  1. If you do need to use a landing page, make a landing page on your website. Don’t make a landing page on someone else’s website (Mailchimp).

    Most website themes have a landing page template specifically for this purpose. Give your own website the credit for the traffic you’re sending to the landing page. Website traffic is one of the factors Google uses to rank a website in the search results.

Landing pages are started in the Campaign area of Mailchimp, while all other forms are created in the Audience area of Mailchimp.

Mailchimp landing pages are available in the campaign area.

There are 10 different land page designs which can be customized for your purposes.

  • Lead generation
  • Grow your list
  • Promote your product
  • Accept payment

If you’ve used the Classic email campaign builder in Mailchimp then you’ll recognize the Landing Page builder because they’re the same.

Their templates have nice big images that make their landing pages pretty. To customize these pages and have a pretty result you’re going to need some attractive images.

Need help adding a subscription form to your website? I can help!

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