I tend to get asked the same 2 or 3 questions by just about every client. In this post, 8 Mailchimp Pro Partners answer their most frequently asked Mailchimp questions. Have a question? Feel free to ask it in the comments below.
While many clients ask general questions about campaign timing, audience growth, or success metrics, the one question that I hear specific to Mailchimp is usually “Am I getting all I can out of my subscription?”
This is a fantastic question, as it demonstrates that the platform not only has a great deal of depth in terms of the offering but also that subscribers realize that this depth exists and want to take advantage of it.
The most common features that most subscribers are familiar with are audiences and email campaigns. But the real magic behind the platform comes when you dig a little deeper with systems like customer journeys, integrations, and list segmentation.
Beyond these, some clients also benefit from features such as advanced reporting, retargeting, social media integration, and even websites. Depending on where your organization is in its digital marketing journey, awareness and use of the Mailchimp features you need can help grow your reach and maximize your results.
Digital Marketing Strategist
108 Degrees Digital Marketing
My most frequently asked Mailchimp question is “What’s the difference between groups, tags, and segments?” Here’s my quick answer.
GroupsLet people outside your business choose what they want from you/organize their own category in your audience. For instance, I use groups so people can select if they want weekly or monthly newsletters from me. I have a checkbox on my subscription form that makes that possible.
TagsOnly you can see tags; your readers and subscribers can not. Tags are how you organize your audience so you can send people emails geared toward their preferences. For instance, you wouldn’t want to send someone that just purchased from you a coupon to buy the same product at a reduced price. So tagging your reader as a purchaser and the specific item purchased will keep that from happening. Only send coupons to non-purchasers.
SegmentsSegments are a collection of email addresses you want to target with an email and can include Groups and/or Tags but don’t have to. Any information that you feed through to Mailchimp can be used in a segment. You can construct a segment with more than one tag, group, or data point to create a tightly targeted email.
Email Marketing Strategist and Certified Mailchimp Pro Partner
One of the most important issues I deal with my clients is Audiences: which data you have to manage, whether to use fields, Groups, or tags, what’s the difference between segments and groups.
A proper data structure is really important, but not everybody is at ease with database design and maintenance, so this is always a major part of my consultancy work.
Once you start to collect the right information and make sure it is properly organized and constantly updated, you can build on this information in order to send the right message to the right people.
Digital Strategist, Co-Founder
Digital Update and Freelancecamp Italia
“How can I grow my email list?”
For us, this is, by far, the most asked question related to our work. And for good reason. Growing your email list should be one of your main priorities and you should have a system in place to continuously grow — because ultimately your email list is one of the most valuable marketing tools you can have.
Here are some quick ways to start growing your email list:
- Create a simple one-page PDF to use as a “freebie” or “lead magnet” and offer that people in exchange for signing up.
- Host a short webinar on a topic and ask people to sign up for it.
- Post weekly on your social media channels about joining your list and the fun stuff they will receive if they subscribe
- Talk about your email list in everything you do. If you’re on a podcast or speak on a webinar, remind me to subscribe to your list.
- Post multiple opt-ins around your website. Your homepage should have several – a popup, a button at the top, and others weaved in.
There are many other ways, but start with these and it will grow quickly.
Co-Founder and Email Strategist
Managing data properly is something I am asked about a lot.
Users aren’t sure how many audiences they should be using and when to use groups, segments, and tags. My typical approach is to separate audiences only if they are distinctly different groups of contacts that will never be sent the same message.
And within an audience, use Groups for subscribers to specify their interests, use Segments to create a targeted group of contacts within the larger Audience, and use Tags as labels so that you can identify contacts and organize them based on the information you have about them.
Adam Q. Holden-Bache
Director of Email Marketing
What’s this Mailchimp thing?
It’s the ‘thing’ that’s going to help you stay top of mind with your current customers and your new prospects.
It’s the ‘thing’ that’s going to prompt and track actions from your customers and sell your products and services.
It’s the ‘thing’ that will help you maximise the lifetime value of your customers and help you get the best price possible when you sell your business.
Director & Email Strategist
My most frequently asked Mailchimp question (according to the traffic to my blogs!) is about the difference between Groups and Tags, but as this has been covered by others comprehensively, I’ll pick the next question that pops up a lot, especially in my Facebook Group – “My emails aren’t going into the inbox, what can I do?”
There’s lots of stuff about ‘deliverability’ online, but I tend to answer this question with a few key points:
- How do you know?… lots of people “cry wolf” because their emails which they include themselves on the distribution list go into their spam, so they think it’s the same for everyone… it’s not.
- Have you got your emails authenticated?… every Mailchimp account should get their sending domain authenticated to improve deliverability.
- Are you building a positive relationship from the start and using welcome emails?… Deliverability is impacted massively by your open rates, and so using welcome emails which get opened 4x more than others will build a good reputation AND improve your inbox-ability.
Is Mailchimp right for me, or should I go with something else?
I would like to answer this by just saying yes. Without knowing the intricate details of your business or your requirements from an ESP, I would say as a starting platform, and an all-around marketing platform for small businesses, you can get no better than Mailchimp. There are some platforms that are more geared towards e-commerce or the enterprise-level market, but I would argue that Mailchimp will suit 95% of most business needs.
CEO & Co-founder
Did you see the answer to your question here? If you didn’t please feel free to ask a question in the comments. I’d be happy to add your question to this list of most frequently asked Mailchimp questions.