Here is the lowdown on digest emails, the different digest formats, and a few tips to get started.
Writing business emails can be stressful, especially if you don’t consider yourself a writer or don’t have the time to write. If this sounds like you, you may want to think about using a digest email design.
What’s a digest email?
Similar to a newsletter, it’s a summary of content, ideas, and thoughts combined into an “easily digestible” email. Think of it as a Costco sampler of content to send your readers. (Remember Costco samples pre COVID19? Little bits that gave you just a taste, but you inevitably purchased because the products were right next to the samples.)
You may want to use your content or curate content that’s complementary to yours, industry news, fun, and interesting items.
Different types of digest emails
To help you better understand the design, here’s a quick summary of the most common types below;
- Text – This is the most basic digest email design: no images, just text, bullet points, and numbered lists. A text digest design is mobile-friendly and easy to write and send to your audience. The format of a text-based digest is to do an introductory paragraph and link out to the articles and other items.
- Single column – A single-column design is similar to a text design but includes images and videos. They’re simple to navigate, especially on mobile devices, and are the preferred method for many digest emails.
- Two or three columns – This design is ideal for longer digest emails with multiple elements, articles, images, and other info. This type of email can be harder to read on mobile devices.
A few tips for creating an engaging design
Okay, now that we’ve discussed the different types of digest design, here are a few tips to help you create the best design and email possible.
For starters, a digest email is easier to write compared to other emails, thanks to a consistent format. It’s almost like you’re filling out a form when you’re gathering your content for your next email.
- Create a hierarchy for your content – put the most critical and relevant content first, so it’s seen immediately.
- Avoid using different colored text to draw attention; instead, stick to regular text, the occasional bold font to highlight an important phrase, and avoid the overuse of images.
- Use images to break up your text, but avoid using too many images. Large image files can slow the load speed of the email or cause Gmail to clip the email to shorten it. This will ruin the reader’s experience and make the email hard to read.
Digest emails can give you a quick and easy way to create an email. And when done well, digest emails are some of the most read emails that hit the inbox.
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Need help creating the template and creating a system to get your digest emails out on a regular basis? Check out my Done for You services.