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2019 in Retrospect and This is 2020! (In Barbara Walters voice)

By Amy Hall | January 29, 2020

via GIPHY Is it just me, or do you hear it too? Everything time I hear someone say Happy 2020, I hear Barbara Walters saying, “This is 2020.” ? I’m really looking forward to this year. I’m back in my home office and my schedule is my own again. I’m running the Carlsbad WordPress meetup and…

How to Create a Content Strategy for Email t (1)

How to Create a Content Strategy for Email

By Amy Hall | January 21, 2020

Without a content strategy for email, the success of your campaign is based on luck. Developing a strategy will not only increase your results, but it also prevents futile effort and wasted monetary resources.

The Most Important Email_ The Welcome Email

The Most Important Email: The Welcome Email

By Amy Hall | January 14, 2020

Wowing subscribers with your first email is especially important. Welcome emails are a great way to create a positive relationship with your subscribers.

Woman intently studying a computer screen reading How to format a blog post for easy reading

How to Format a Blog Post for Easy Reading

By Amy Hall | January 7, 2020

Blogging is an essential part of marketing. In this article you’ll learn how to format a blog post for easy reading and make sure your blog is being read.

Man on phone reading a blog post, "How to re-engage inactive email subscribers"

How to Re-engage Inactive Email Subscribers

By Amy Hall | December 31, 2019

You’ve put a lot of effort into building your email list, but now your open rate and responses have dropped. What do you do to re-engage inactive email subscribers?

post it notes used for planning Use an Email Marketing Calendar to Increase Your Productivity

Use an Email Marketing Calendar to Increase Your Productivity

By Amy Hall | December 24, 2019

Do you use an email marketing calendar? ? You’ll clarify your goals and the steps you need to take to reach them when you plot out your content and email.

Fingers on a keyboard with flying email envelopes "How to Contact Mailchimp"

How to Contact MailChimp

By Amy Hall | December 20, 2019

Something wrong with your Mailchimp account? Learn how to contact Mailchimp directly and get a quick answer without paying for a Mailchimp account.

Building a website on 2 monitors California Consumer Privacy Act (CCPA): Is Your Website Ready?

California Consumer Privacy Act (CCPA): Is Your Website Ready?

By Amy Hall | December 17, 2019

The California Consumer Privacy Act (CCPA) will take effect on January 1, 2020 is your website compliant? Don’t jeopardize your business with noncompliance.

How to Get Readers to Open Your Email couple sitting on couch reading email on a tablet

How to Get Readers to Open Your Email

By Amy Hall | December 10, 2019

Do people open your email? You work hard writing them and you don’t want them to go unread. Here are 5 tips to get your emails opened and read.

Glossary of Email Marketing Terms

Glossary of Email Marketing Terms

By Amy Hall | December 3, 2019

Are you confused by email marketing strategy and terms? Here is my Glossary of Email Marketing Terms with common email terms defined. Email marketing can be pretty intimidating. Don’t fret, because even us seasoned pros still learn new terms. I’m continually learning to keep up to date on terminology, legislation, trends, etc. Now that you…

Amy Hall

Email Marketing Strategist
& Mailchimp Expert

is not affiliated with Mailchimp or the Rocket Science Group.
But we go bananas over Mailchimp.

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