Blog
What is a Landing Page?
When it comes right down to it, a landing page is a way to create a relationship and it’s a crucial component in your strategy to capture leads.
But there’s more to a landing page than meets the eye – much more – and it’s worthy of a more in-depth look at what they are and how they work.
How to Add a First Name to your Mailchimp Campaign
Want to personalize your email campaigns? Learn how to add a first name to a campaign and to a subject line when you send out your email.
How To Build An Email List: Why it Matters
You need an email list to send your email marketing campaigns to. Let’s take a look at what you’ll need to do to build an email list from the ground up.
How to Send an Automation to a Tag or Group
Want an easy way to connect with your new subscribers? Send a welcome automation. In this video you’ll learn how to send an automation to a tag or group.
The Mailchimp Drag and Drop Template Maker vs. a Hand Coded Email Template
Every Mailchimp account needs a template to send out an email. What’s the best template? A Mailchimp drag and drop template or hand coded HTML template? Learn the differences in this article and decide which one you want to use.
How to Stop Your Emails from Being Reported as Spam
Are your emails being reported as spam and abuse even though the reader subscribed for your list? Here are my top tips for eliminating abuse reports.
The Case for Email Personalization
Can email personalization increase your email open and read rate? Personalized emails have an immediate familiarity that regular emails don’t have.
How to Keep Spam Email Addresses Off Your Email List
Has your email delivery rate plummeted? The reason may be that you have spam email addresses on your email list. In this article you’ll learn how to combat them before they join or remove them after they’ve subscribed.
Light Mode vs. Dark Mode for Email Marketing
Do you use dark mode to save battery and save your eyes? Learn more about how dark mode for email marketing impacts email readers and your emails.
2019 in Retrospect and This is 2020! (In Barbara Walters voice)
via GIPHY Is it just me, or do you hear it too? Everything time I hear someone say Happy 2020, I hear Barbara Walters saying, “This is 2020.” ? I’m really looking forward to this year. I’m back in my home office and my schedule is my own again. I’m running the Carlsbad WordPress meetup and…
Amy Hall
Email Marketing Strategist
& Mailchimp Expert
is not affiliated with Mailchimp or the Rocket Science Group.
But we go bananas over Mailchimp.
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"When life gets you down, do you wanna know what you've gotta do?
Just keep swimming!"
~ Dory