What is a Landing Page

What is a Landing Page?

By Amy Hall | March 31, 2020

When it comes right down to it, a landing page is a way to create a relationship and it’s a crucial component in your strategy to capture leads.

But there’s more to a landing page than meets the eye – much more – and it’s worthy of a more in-depth look at what they are and how they work.

How to add a first name to your Mailchimp Campaign

How to Add a First Name to your Mailchimp Campaign

By Amy Hall | March 24, 2020

Want to personalize your email campaigns? Learn how to add a first name to a campaign and to a subject line when you send out your email.

Woman smiling at mobile phone because she build an email list

How To Build An Email List: Why it Matters

By Amy Hall | March 17, 2020

You need an email list to send your email marketing campaigns to. Let’s take a look at what you’ll need to do to build an email list from the ground up.

Send an automation to a tag or group featured (1)

How to Send an Automation to a Tag or Group

By Amy Hall | March 10, 2020

Want an easy way to connect with your new subscribers? Send a welcome automation. In this video you’ll learn how to send an automation to a tag or group.

A person reading an email that uses a Mailchimp Drag and Drop Template on their mobile phone with.

The Mailchimp Drag and Drop Template Maker vs. a Hand Coded Email Template

By Amy Hall | March 3, 2020

Every Mailchimp account needs a template to send out an email. What’s the best template? A Mailchimp drag and drop template or hand coded HTML template? Learn the differences in this article and decide which one you want to use.

Reading email on a iPhone The Case for Email Personalization

The Case for Email Personalization

By Amy Hall | February 18, 2020

Can email personalization increase your email open and read rate? Personalized emails have an immediate familiarity that regular emails don’t have.

Light Mode vs. Dark Mode for Email Marketing

Light Mode vs. Dark Mode for Email Marketing

By Amy Hall | February 4, 2020

Do you use dark mode to save battery and save your eyes? Learn more about how dark mode for email marketing impacts email readers and your emails.

2019 in Retrospect and This is 2020! (In Barbara Walters voice)

By Amy Hall | January 29, 2020

via GIPHY Is it just me, or do you hear it too? Everything time I hear someone say Happy 2020, I hear Barbara Walters saying, “This is 2020.” ? I’m really looking forward to this year. I’m back in my home office and my schedule is my own again. I’m running the Carlsbad WordPress meetup and…

Amy Hall

Email Marketing Strategist
& Mailchimp Expert

is not affiliated with Mailchimp or the Rocket Science Group.
But we go bananas over Mailchimp.

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