One of the things I keep getting asked is, “How do I get to the welcome letter of my list?” Go to your list.
The sign-up forms area is where you can get to the welcome letter. A welcome letter could also be called a thank you letter. Thank you for subscribing to my blog, thank you for requesting the free download, thank you for signing up to my MailChimp Help.
You want to send people who signed up a little thank you note and say… Thanks for signing up. I send out emails weekly, or I send out emails monthly and here’s what you can expect from my emails. I’m going to give you valuable resources that you can use to buy a car or color your hair or whatever kind of business that you’re in.
How to find the Welcome / Thank you for Subscribing form
From the dashboard go to lists >> the list you want to use >> signup forms.
Click on signup forms and then General Forms.
Right here where it says “sign-up form” click the dropdown arrow.
You can get all sorts of forms here. Nice, beautiful forms. You would think confirmation thank you page would be where you’d place your welcome message. Look at the opt-in confirmation because this is where people actually double opt-in to your email list.
You want to let them know if they don’t click on this link, they won’t get on the email list. You also want to let them know here, hey, you can expect to hear from me monthly, or you can expect to hear from me weekly, or in my case, you’ll receive weekly recordings of my MailChimp Help. Put that information here, but this is not your final welcome letter. This is confirming that people want to opt-in to your email list.
If you have a download or something you’re giving people for free, do not put it in the opt-in confirmation email. People can get the downloads without confirming their email on your list. And you won’t be able to email them on a consistent basis.
Add your free opt-in to the confirmation thank you page
Your free opt-in offer belongs on your confirmation thank you page. The confirmation thank you page will be sent automatically. (I use my automation area to send my welcome/thank you page. Automation is only for paid MailChimp accounts. You can use your MailChimp template to send out the welcome/thank you page in the automation area.)
This is all you’re going to get in the free version of MailChimp. You’re going to get this little tiny area to put your text in. It’s not easily formatted. It doesn’t have the ability to add social media connect icons easily. You can add them and they have to be added manually. You may have a chance that the formatting can be off. This is where you would put free downloads. You may want to say something – “Thanks for subscribing in here,” instead of “Subscription confirmed.”
Box 1 text is always going to be this bold and big. You can never make it smaller. This is pre-formatted coding in here and it’s always going to look like this. Nothing you can do about it.
Box 2 has more room. Add your thank you message or your welcome message here. Put “Download the free ebook here,” and link to the free ebook.
If you put the free ebook on your website, get the URL for the free ebook. Highlight the text you want to link, click the link icon and paste the URL in the box that pops up and insert. The free book link is live now.
You can also add the eBook pdf to your MailChimp account. Here are the directions.
Want more tips like these? Subscribe to my YouTube channel.